Goal: Revamping her website by turning into an engaging & converting website. Designing her website that fits her vision & brand. Turning her into a professional social media manager that can be trust.

Super Goal: Increase leads through her website.

Increased her conversions through UX/UI design elements

Staying consistent by using the brand guideline.

Creative direction for her brand shoot to make her look professional.

The biggest challenge for this project was to getting all the projects information with their reviews in one file to create a beautiful testimonial website.

Vienna helps others improve their social media presence. As an expert in Instagram, TikTok, Pinterest, and YouTube, she empowers female entrepreneurs to grow their businesses organically through social media.

Vienna needed to increase her leads through her website, so I designed and developed a lead generation magnet and ensured visitors were guided to download the freebie.

Following that, I developed an email sequence to keep her leads engaged and ready to sign up.

For this project, the brand guidelines were reviewed as a starting point for the website strategy. After making a few adjustments, the website strategy was developed with a focus on increasing organic visitors (SEO) and turning traffic from social media into leads. Throughout the process, the ideal clients were always at the center, ensuring everything aligned with their interests and needs.

During the design process, a notion board was used to gather all the information I needed. The process was transparent and Vienna could see at what task I was working on.

We had a biweekly call to discuss the process and the visual elements.

Onboarding - Designing - Reviewing - Launching - Post launch Support - Off boarding.

We started with wireframes and after that designing in Figma. As soon as the homepage was approved, both for mobile as for desktop, other pages were created. After we finished the project, a trainingsvideo was sent to make sure Vienna can edit her own content.

The following pages were created:

Homepage

About me

Services

Landing page for each services (4x)

Blog

Category page

Blog post

Freebie page

Contact Page

Additional

Lead Magnet

Email Sequences

If you like Vienna and you're done with your DIY-ed website, then I'm happy to design & develop one that fits your needs and the needs of your ideal client.

You actually don't have time to learn how to design and decide which elements you think will do the trick. You're a business owner! Focus on your offers, and I will focus on design ;)