Wildly You, Skincare | Brand Identity & Web design

Wildly You is an organic skincare brand that wants to infuse fun and boldness into their branding. They feel many people associate organic products with earthy colors, but they want to add a playful twist to capture Gen Z’s attention.

Goal: Increase brand awareness and appeal to a younger audience.

Super Goal: Stand out on store shelves and inspire Gen Z to create positive buzz and videos about the brand on social media.

The process began with a strategy call to understand the company’s mission and vision. Next, it was time for research—analyzing the market, target audience, competitors, and the future of organic beauty. With this foundation, a mood board was created.

After approval, a logo and logo variations were designed. A color palette, font selection, patterns, and stunning packaging were also crafted 🤩. Everything was presented alongside the strategy during the brand presentation.

Once approved, the homepage (desktop and mobile) was designed in Figma. Of course, we started with wireframes before diving into the design work.

With no revisions (yay!), the rest of the website was seamlessly designed and developed on Shopify.

The following this were delivered:

Visual Identity System

Brand Strategy

Brand Guideline

Brand Presentation

Packaging design in several formats

Social Media Carrousel Templates

Monthly Newsletter design

Website Strategy

Wireframes

e-Commerce shop (Shopify)

Web design (Figma)

Thank you Cards