A full brand & web design & development for a Real Estate Group, Paloma & Co.

Based in the beautiful Barcelona, Paloma & Co. needed a brand that shows their elegance, expertise and their luxurious homes.

Paloma & Co. focus on relocators, people who need an extra vacation house, and luxerious buyers.

Goal: To showcase their professionally, their expertise and make them the go to real estate group for luxerious buyers.

Super Goal: Increasing their sellers portfolio and connecting the right buyer with a beautiful home. Expanding to Portugal & Italy.

For this project, I gather all the information I had and did the market & target audience first. It was inspired by one of their houses.

After the brand was approved, it was time to design the website. When designing the website, it was important to have the search bar on the hero section of the homepage. We tested different search bars within the audience and choose the one that get the most attraction.

Since they aim to compete on an international level, I used trustworthy colors such as blue, complemented by a hint of seriousness with grey, and added a bold touch with dark red.

We began with wireframes, transitioned to Figma for design, and completed the development using WordPress and Showit.

Brand Identity -> Visual identity System

Brand Guidelines

Brand Design: different logo variations, color palette, stationary, fonts, patterns

Wireframes

Web design in figma

Web Development:

Newsletter design & flow

Social Media templates