Paloma & Co Real Estate | Brand & Web Design/Development
Sarah Marouan
A full brand & web design & development for a Real Estate Group, Paloma & Co.
Based in the beautiful Barcelona, Paloma & Co. needed a brand that shows their elegance, expertise and their luxurious homes.
Paloma & Co. focus on relocators, people who need an extra vacation house, and luxerious buyers.
Goal: To showcase their professionally, their expertise and make them the go to real estate group for luxerious buyers.
Super Goal: Increasing their sellers portfolio and connecting the right buyer with a beautiful home. Expanding to Portugal & Italy.
Paloma & co main logo
Strategy & Process
For this project, I gather all the information I had and did the market & target audience first. It was inspired by one of their houses.
My inspiration for the brand & website
the main logo
Their new folder
Web Design & Development process
After the brand was approved, it was time to design the website. When designing the website, it was important to have the search bar on the hero section of the homepage. We tested different search bars within the audience and choose the one that get the most attraction.
Since they aim to compete on an international level, I used trustworthy colors such as blue, complemented by a hint of seriousness with grey, and added a bold touch with dark red.
We began with wireframes, transitioned to Figma for design, and completed the development using WordPress and Showit.
New listing section on the Homepage
Multiple sections of the website
The hero section on the homepage with the search bar
This Brand & Web Design & Development Experiences contained:
Brand Identity -> Visual identity System
Brand Guidelines
Brand Design: different logo variations, color palette, stationary, fonts, patterns
Wireframes
Web design in figma
Homepage
About us page
Our expertise
Contact
Blog & News
Case studies
Our Services
Listings
Listing pages
Web Development:
Google Analytics Integration
Multiple integrations (forms, newsletter, image compressor, etc.)
Custom Code
Integration with Showit
IDX integration
Newsletter design & flow
Social Media templates
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Posted Dec 10, 2024
A full brand & web design experience for a real estate group that needed to attract high-end clients: logo, custom icons, brand guideline, web design.
