Goal: Attract high-paying clients through a high-converting website and increase online bookings by 20%.

Super Goal: Build a brand that’s ready to scale internationally.

After reviewing the current and ideal clients, we identified the gap and crafted a strategy to attract them. We analyzed the target audience and developed easy-to-use booking flows tailored to each buyer persona.

After the color palette, typeface, mood, pattern, and logo were approved, the brand guidelines were finalized—paving the way to design and develop a high-converting website.

After sketching wireframes and mapping out various user flows, the web pages were designed and approved by the Secret of Laser team. Following their request for custom sections—such as the Kies jouw zone and marquee section—I began coding those components.

Before going live, we had a final review call to ensure everyone was satisfied. I then completed the backend setup and launched the website.

The goal was to boost sales through the website—and it worked. The team received so many bookings, they now need to open an extra day each week just to accommodate their high-paying clients!

Brand Identity -> Visual identity System

Brand Guidelines

Brand Design: different logo variations, color palette, stationary, fonts, patterns

Wireframes

Web design in figma

Web Development:

Newsletter design & flow

Social Media templates

Need help with your brand of website? Reach out or send an email to contact@sarahmarouan.com and let's build a brand and website that attract your ideal clients and is scalable!