Glamy: Brazil's no.1 Plastic Surgery & Beauty Service

Glamy is a digital platform transforming Brazil’s beauty and plastic surgery industry by connecting clients with verified doctors. It enables users to explore professional profiles, share authentic reviews, and make informed cosmetic decisions through a trusted, transparent system.

The client aimed to build a platform that fosters trust and professionalism in the cosmetic field, empowering users to choose qualified practitioners based on real experiences and verified credentials.

I led the development of Glamy’s Mission, Vision, and Values, centering on credibility, care, and clarity. I conducted UX research, defined customer personas, and crafted the brand’s visual identity—including logo, color palette, and the service name.

Designed and built a fully responsive site in Framer, guided by wireframes and a modular design system.

Integrated CMS via Airtable and Zapier for dynamic content management.

Developed custom code components for advanced filtering and search functionality.

Implemented SEO optimization for increased visibility in a competitive market.

Despite working remotely from Korea, I maintained strong communication with the Brazilian team through weekly Zoom calls. The result was a culturally attuned, user-focused platform that impressed the client with its alignment to both market needs and Glamy’s core mission.

This cross-cultural collaboration highlighted the importance of local relevance in global UX strategy, and how thoughtful branding and design can elevate trust in sensitive industries like beauty and healthcare.