Essay Gamja is an AI-powered service designed to assist with MBA essay writing. In addition to AI-generated content, the platform provides expert consulting and connects users with successful MBA alumni for personalized mentorship and guidance. I played a key role in developing the brand strategy, user personas, and the website to ensure a compelling and effective online presence. Website: Essay Gamja

I established the foundational brand strategy, including Mission, Vision, and Values (MVV), and translated this into a cohesive brand identity. By designing the service logo and defining customer personas, I ensured that the brand messaging resonated with its target audience.

Additionally, I planned, designed, and built the entire website using Framer, incorporating an engaging and persuasive narrative to attract potential users. The website was developed as a responsive platform to provide seamless accessibility across all devices. The design was carefully curated to align with the client's request for a "fake documentary" style—initially appearing as an organic potato-selling business but revealing itself as a sophisticated MBA consulting service.

I crafted a unique and user-friendly web experience, balancing an engaging and unconventional theme with a professional service offering. Through strategic copywriting, I ensured that the site effectively communicated the service’s value while maintaining its distinct and humorous branding.

I conducted weekly meetings to incorporate client feedback rapidly, ensuring that the final product met their expectations. Through continuous iteration and refinement, I delivered a website that successfully captured the brand’s essence and provided a seamless user journey. The result was a visually engaging and effective platform that delighted the client and attracted prospective MBA applicants.