Essay Gamja: AI-Powered MBA Essay Assistance

Essay Gamja is an AI-driven MBA essay consulting service uniquely combining artificial intelligence with expert mentorship from successful MBA alumni. I developed the brand strategy, user experience, and responsive website, creating a playful yet sophisticated online presence.

The client aimed to stand out in the competitive MBA consulting market by using a humorous "fake documentary" narrative—initially disguised as an organic potato business—to captivate potential applicants and highlight their innovative approach.

I was responsible for brand strategy (mission, vision, values), visual identity (logo and branding), detailed customer personas, and full web design and development using Framer.

Developed a compelling "fake documentary" storytelling approach to engage users.

Built a responsive, interactive website optimized for seamless use across devices.

Implemented strategic copywriting blending humor with professional messaging.

Designed user journeys that effectively showcased Essay Gamja’s distinctive AI and mentorship offerings.

The client was delighted with the innovative and engaging website, praising its ability to attract and resonate with prospective MBA candidates. The unique branding successfully differentiated Essay Gamja from traditional consulting services.

This project reinforced the importance of creative storytelling in professional services, demonstrating that a playful approach can significantly enhance brand appeal and customer engagement.