Cash Call: AI Assistant for Sales Success

Cash Call is a smart virtual assistant designed to enhance phone-based sales for brokers. As the lead Framer developer, I created a professional and persuasive landing page tailored to engage domestic clients and communicate the platform’s unique value.

The client needed a clean, informative landing page to introduce Cash Call to Korean sales professionals, emphasizing the assistant’s benefits and boosting credibility with a modern, professional web presence.

I translated company brochures and product documentation into a compelling online experience using targeted customer personas. I also crafted persuasive, audience-specific copy and developed a visual design system rooted in the brand’s existing app UI and logo.

Developed copy and structure based on product brochures and target user insights.

Created a unified visual language reflecting the app's branding.

Built a responsive, clean landing page in Framer with intuitive navigation and clear feature highlights.

Focused on mobile accessibility and performance for a seamless user experience.

The client appreciated the site’s polished look and alignment with their vision. The final product effectively communicates Cash Call’s value to its target audience and supports future marketing efforts.

This project demonstrated the impact of strategic content structuring and design consistency in landing page effectiveness—especially when tailored for a specific industry audience.