FAN BEAR: Smart Ventilation for U.S. RV Market

FAN BEAR is an innovative smart ventilation system specifically designed for camper vans, developed by a manufacturing company based in Busan. As the lead Framer developer, I created a visually dynamic and responsive website tailored to effectively introduce and market FAN BEAR to the U.S. RV community.

The client sought to establish a strong foothold in the U.S. camper van and RV market. They required a website that clearly communicated FAN BEAR’s unique features and resonated deeply with target customers, enhancing their product’s appeal through compelling storytelling and visual engagement.

I conducted extensive market research on U.S. RV consumer trends, developed detailed customer personas, and crafted a targeted content strategy. Additionally, I designed and developed the responsive website, incorporating AI-generated videos and interactive elements to highlight FAN BEAR’s advantages.

Comprehensive market research informing targeted content and design strategies.

AI-driven, high-quality product videos showcasing FAN BEAR’s innovative capabilities.

Engaging interactive effects and storytelling elements to enhance user interest.

Responsive, intuitive UI/UX design tailored specifically to appeal to U.S. RV enthusiasts.

The client praised the final website’s dynamic visual appeal and user-friendly design, acknowledging its effectiveness in clearly presenting FAN BEAR’s benefits to potential customers. The strategic alignment with market insights significantly boosted FAN BEAR’s visibility and positioning in the U.S. market.

This project underscored the importance of aligning web design and marketing strategies closely with well-defined user personas and market research, effectively capturing the attention of specific consumer segments.