I collaborated with Artreer, a unique platform designed to connect artists in Korea—such as classical musicians, contemporary performers, and traditional Korean artists—with potential employers. The platform enables artists to discover job postings and competitions, while businesses can easily find talented individuals through comprehensive artist profiles.

Developed the brand’s Mission, Vision, and Value (MVV) strategy, focused on helping artists achieve their dreams and fostering sustainable economic opportunities for them.

Conducted UX research and created customer personas to align the platform with the needs of both artists and businesses.

Designed the brand’s visual identity, including the logo, color palette, and service name.

Built a responsive website using Framer, developing a seamless user experience through detailed wireframes and a structured design system.

Integrated CMS functionality via Airtable and Zapier, with custom code components for search and category filtering, ensuring the platform is both user-friendly and efficient.

Focused on SEO optimization to increase visibility and accessibility.

Throughout this 2-month collaboration, I approached the project with the same dedication and passion as if it were my own business. Weekly meetings ensured that client feedback and user insights were fully integrated into the final product, resulting in a successful and functional service.