Artreer: Connecting Artists and Opportunities

Artreer is an innovative platform designed to bridge Korean artists—including classical musicians, contemporary performers, and traditional artists—with potential employers. The platform provides artists access to job postings and competitions while enabling businesses to efficiently discover talent through comprehensive artist profiles.

The client aimed to support artists in Korea by creating sustainable economic opportunities and helping them achieve their professional aspirations. They sought a user-friendly platform that catered equally to the needs of artists seeking opportunities and businesses searching for talent.

I developed Artreer’s foundational branding strategy (Mission, Vision, Values), conducted UX research, created detailed customer personas, and designed the brand’s visual identity, including the logo, color palette, and naming strategy. Additionally, I built a responsive, SEO-optimized website using Framer integrated with Airtable and Zapier.

Created a cohesive brand strategy emphasizing artist empowerment and sustainable opportunities.

Designed a responsive UI/UX grounded in comprehensive user research and detailed wireframes.

Integrated CMS capabilities using Airtable and Zapier, alongside custom code for intuitive search and filtering.

Implemented SEO best practices to boost visibility and accessibility.

The client was highly satisfied with the collaborative approach and the platform’s thoughtful, user-centric design. The resulting platform effectively connected artists with meaningful opportunities, meeting both artist and business user needs.

This project demonstrated the impact of thorough UX research and strategic branding in creating digital platforms that meaningfully serve niche communities, enhancing both user satisfaction and overall effectiveness.