APRO: South Korea’s Amateur Soccer Team Matching Platform

APRO is an innovative matching platform for amateur soccer teams in South Korea, leveraging AI technology to connect teams with opponents of comparable skill levels. As the lead Framer developer, I managed planning, design, development, and branding, delivering a fully responsive and user-centric website.

The client aimed to foster a vibrant community among amateur soccer players by offering a reliable and convenient method to schedule competitive matches. They required a website that intuitively matched teams and highlighted the brand's emphasis on community, fair competition, and sportsmanship.

I established APRO’s brand identity, clearly defining its Mission, Vision, and Values to resonate strongly with its core audience. I developed detailed customer personas based on extensive market research, designed the responsive website in Framer, and integrated AI-driven functionalities.

Developed cohesive branding, emphasizing community spirit and competitive fairness.

Conducted comprehensive market research, informing targeted customer personas and messaging strategies.

Implemented AI-driven matching algorithms to ensure competitive matchups.

Created a vibrant, sports-inspired UI/UX design optimized for user engagement and ease of use across devices.

The APRO platform successfully attracted its target audience, with users appreciating the intuitive design and effectiveness of the AI-powered match system. The client highly valued the platform's ability to foster community and improve user engagement.

This project highlighted how effective branding and targeted UX design, combined with powerful AI integration, can significantly enhance community engagement and user satisfaction in specialized online platforms.