APRO is a matching platform for South Korean amateur soccer teams, utilizing AI to connect teams with opponents of similar skill levels. As a Framer Developer, I oversaw the project’s planning, design, development, and branding, successfully launching a responsive website tailored to user needs.

I defined APRO's brand identity, including Mission, Vision, and Values, to emphasize community and competitiveness. Market research informed key customer personas, while targeted color branding and messaging strengthened user appeal.

Built a responsive, user-friendly website in Framer, integrating AI-powered matching for optimal opponent pairing. The design, inspired by amateur sports energy, is visually aligned with APRO’s primary user base.

Through regular feedback sessions and collaboration with the team, I refined features to ensure the platform met user expectations, resulting in a high-performance platform for amateur soccer teams.