Digital Transformation for Barbarian FC

Jim

Jim Rayfield

Barbarian FC - Digital transformation for a sports leader

We delivered a complete digital rebrand and website overhaul for a prominent sports organisation. The project's core was a refreshed WordPress website, meticulously aligned with a new brand direction. This included a searchable player and fixture archive, significantly enhancing the user experience.
Key achievements:
Distinct Identity
We implemented colour-coded categories for clear visual distinction, particularly for teams.
Brand Expansion
The rebrand strategically incorporated the women's team and amplified the visibility of the charitable trust, reflecting a more inclusive and community-focused identity.
Comprehensive Guidelines
Full brand guidelines were developed to ensure consistent application across all platforms.
Digital Asset Creation
We produced a suite of digital assets specifically for social media, ensuring strong brand presence and engagement.

Skills

Strategy & direction
Shaping design strategy, Leading design decisions, Facilitating workshops, Presenting design rationale
UX/UI Design
High and low fidelity prototyping, Design system, Designing for accessibility, Technical feasibility & collaboration
Branding & identity
Digital branding and identity, Style guide
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Posted Oct 7, 2025

Digital rebrand and website overhaul for Barbarian FC with enhanced UX and inclusive identity.