For a dynamic development agency and its subsidiaries, I developed a comprehensive branding solution and full design system. My core challenge was creating a cohesive yet flexible brand identity that seamlessly integrated their various specialisations: website design, web and native applications, marketing and SEO, and UX/UI design.

I established a robust brand architecture, including distinct sub-brands, ensuring each specialty maintained its unique focus while contributing to a unified parent identity.

This included a meticulously defined palette of colours, a library of reusable components, and a consistent set of graphical treatments, all engineered specifically for the development agency's use.

I designed the brand for adaptability across diverse touchpoints, from high-stakes pitches and specialised websites to essential printed materials.

The brand's inherent flexibility allows it to harmoniously integrate with various imagery types, communicate distinct brand positions, and accommodate differing lengths of copy, ensuring consistency without constraint.

Shaping design strategy, Leading design decisions, Presenting design rationale

High and low fidelity prototyping, Design system, Designing for accessibility, Technical feasibility & collaboration

Digital branding and identity, Style guide

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