Streamlining Referee Management - MVP Web App Redesign

As the lead designer, I spearheaded the redesign of an MVP web application focused on finding, paying, and managing sports referees. My role encompassed shaping the overall design strategy to create a highly efficient and intuitive platform.

My key contributions included:

We defined the design direction, ensuring a user-centric approach from concept to implementation.

We placed particular emphasis on optimising user journeys and structuring information logically for seamless navigation.

We conducted testing with a small user base, gathering critical feedback to refine the design and functionality.

We crafted a clean and effective user experience and interface, simplifying the complex process of referee management for all users.

Shaping design strategy, Leading design decisions, Facilitating workshops, Presenting design rationale

User understanding & validation, High and low fidelity prototyping, Designing for accessibility, Technical feasibility & collaboration

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