Shinbuk: Booking SaaS, from Naming to Launch

Shinbuk is our own SaaS for online bookings: salons, barbershops, aesthetics studios and any business that runs on appointments. Each business gets its own booking page, reminders, online deposits, gift cards and a panel to run the day. It launched in September 2026 with real businesses.

Naming and brand identity: logo, color system and the building-block visual language

UI/UX of the business panel: agenda, clients, promotions and reports

The public booking page every business gets, designed mobile-first

Landing page and front-end: 3D blocks that appear as you draw on the grid, and a live panel that cycles through real screens

A product that went from name to launch with one consistent design language, now used by real businesses to take bookings 24/7.

Role: naming, brand identity, UI/UX design and front-end, as Design Lead at delabs.