Product Design for Konvi Crowdfunding Platform

Konvi is a European crowdfunding platform that enables retail investors to gain partial ownership in high-yielding luxury assets. The objective was to simplify complex investment structures, enhance user experience, and ensure compliance with European financial regulations, making alternative investing accessible to a broader audience

The platform needed to address several barriers:

High Barriers to Entry: Large minimum deposits deterred retail investors.

Complex Financial Concepts: Terms like SPVs, ROI, and AUM were overwhelming.

Clunky User Experience: Existing solutions lacked intuitive design.

Regulatory Complexity: Compliance with diverse European financial regulations was critical.

The design process focused on user-centric solutions:

Market Research: Conducted 25 user interviews to identify pain points and needs across European markets.

User Personas: Developed personas like Emma (29, tech-savvy marketing professional), Liam (35, IT consultant valuing innovation), and Sophia (40, time-starved business owner prioritizing data security).

Design Features:

Regulatory Enhancements: Added trust badges, partner affiliations, and transparency markers to comply with regulations and boost conversions.

Testing & Analysis: Used A/B tests, Google Analytics, and Mouseflow to refine designs, with heatmaps and session replays guiding improvements.

The design efforts yielded significant results:

User Growth: From 0 to 60,000 active users.

Order Increase: 5x growth in monthly orders over 6 months.

Engagement & Retention: 34% overall increase, driven by high-quality images and clear visual hierarchy.

User Confidence: In-app surveys showed increased trust due to transparency and professional design.