Project Overview Community platform by L'Oréal for young users in Germany to engage with brands, earn stars via uploads/activities, unlock benefits/levels, and shop products.

Role Art-directed colors and initial visual design; team of 3 designers; returned to complete modular scrollable cards for community highlights and benefits.

Color Palette: Modern, edgy bright scheme (vibrant purples, yellows, greens) to appeal to young audience, evoking energy, fun, and creativity without overwhelming.

Layout: Personalized dashboard with progress bars, scrollable cards for highlights/benefits to encourage interaction and gamification.

Typography: Bold, playful sans-serif for headlines; clean for body to balance edginess with readability.

Imagery: Floating products, user-generated content thumbnails, Paris-themed hero to tie into brand heritage while feeling fresh.

Neutrality Elements: Equal brand exposure in shop/kampagnen; gamified elements like stars/levels to boost engagement equitably.

Overall Style: Interactive, youthful, accessible, focusing on community and rewards to retain young users.