Aviation Maintenance Platform: Brand, Website & Design System

Soji had a powerful product but lacked a cohesive design presence that could communicate trust to enterprise aviation operators. The core issues:

No visual identity or brand guidelines

Website didn't reflect product sophistication

Inconsistent design across all touchpoints

Complex technology wasn't clearly communicated

Enterprise buyers expected a polished, professional digital experience

The aviation industry demands precision and reliability — qualities that must be evident from first interaction. A fragmented design would undermine confidence in a product built on safety protocols.

Developed a complete visual system for enterprise positioning:

Modern geometric logo conveying aviation + AI innovation

Teal & dark navy color palette (trust + technical sophistication)

Clean geometric typography for complex information hierarchy

Complete brand guidelines with usage documentation

Built a scalable component library for product team growth:

50+ production-ready components

Comprehensive design tokens (spacing, typography, animations)

Full WCAG 2.1 AA accessibility compliance

Mobile-first responsive design

Complete documentation for implementation

Framer-based website balancing performance & interactivity:

Clear information architecture for enterprise buyers

Progressive feature disclosure for complex concepts

Trust signals (security, team credentials, client logos)

98% Lighthouse performance score

50+ components ready for production

12+ page templates developed

97% accessibility score

Documented for 3+ years of team expansion

98% Lighthouse score

Responsive across all devices (mobile → ultra-wide)

Enterprise-grade reliability and loading speed

The design system isn't just a collection of components — it's a strategic asset that accelerated product development and positioned Soji as a premium, trustworthy enterprise solution in the aviation industry.