Naming, Positioning, Brand Design & Pitch-Deck Development.

As the pace of business continues to accelerate, companies are always searching for ways to work smarter, not harder. Our client identified a major pain point in the world of ERP software - The existing systems were often clunky, complex, and stuck in the past. They set out to create a game-changing solution that would be intuitive, practical, and packed with cutting-edge features designed to help businesses thrive in the digital age.

Our goal was to develop a brand that perfectly captured the client's cutting-edge spirit. We needed to come up with a name that was forward-thinking and a logo that reflected the modular nature of their new ERP system. And to top it all off? We were tasked with designing an awesome pitch deck to help them win over both investors and potential clients.

1. Immersing Ourselves in the Client's World:

To truly understand our client's vision and the challenges they aimed to solve, we began with an in-depth research phase. We conducted a thorough analysis of their business, target market, and the ERP industry as a whole. By immersing ourselves in the client's world, we laid the foundation for creating a brand and solution that would resonate.

2. Crafting the Perfect Name:

After gaining a solid understanding of the client's business and industry, we worked on forging the perfect name for their groundbreaking ERP solution. After much deliberation, "Pivotly" was created. This was a name that was the perfect representation of what the brand was all about - Innovate and move forward.

3. Designing a Logo That Tells a Story:

With the name "Pivotly" in place, we set out to create a logo that would represent the core concepts of the product. To capture the essence of Pivotly's modular system, we designed a logomark made up of interconnected spheres. Each sphere symbolized a different module that could work independently but also come together to form a cohesive whole. The logo was simple, memorable, and effectively conveyed the flexibility of Pivotly.

4. Crafting a Compelling Pitch Deck:

To effectively showcase Pivotly to potential investors and customers, we poured our heart and soul into designing a pitch deck that would leave a lasting impact. We leveraged engaging visuals, clear messaging, and persuasive data points to highlight the unique benefits of Pivotly's ERP system. This deck was crucial in demonstrating how Pivotly was poised to revolutionize the ERP industry.

The client was thrilled with the new brand identity and pitch deck we delivered. They felt that the name "Pivotly" and the modular logo perfectly captured their innovative spirit and set them apart from the competition. With a strong brand foundation in place, Pivotly is well on its way to disrupting the ERP market and helping businesses work smarter.