Traditional party supply stores often lack a personal touch, feeling more like transactional experiences than celebrations of community and connection. The client I worked with wanted to create a speciality party store that would stand out from the crowd, fostering a sense of authenticity and community among its customers.

After much namestorming, we named the store "Toast & Tango," a name that embodies the joy and excitement of shared moments. The name is more than just a label – it's an invitation to celebrate life's special occasions with friends and family.

The verbal identity we created for Toast & Tango is built around the idea of community and celebration. From the warm, inviting tone of voice to the carefully crafted language, every element is designed to make customers feel like they're part of something special. The result is a brand that feels approachable, relatable, and – most importantly – authentic.

We crafted a narrative that emphasises the importance of shared moments, highlighting the role that Toast & Tango plays in bringing people together. By focusing on the emotional benefits of the brand, we created a deep connection with customers that goes beyond mere transactions.

The resulting brand is a vibrant, eye-catching celebration of community and joy. Toast & Tango is a beacon for those seeking a more authentic, more meaningful party supply experience. By emphasising the values of community and connection, we created a brand that truly stands out from the competition.