This project reflects the management and optimization of Patislove’s presence on Faire, a global B2B wholesale marketplace focused on connecting brands with independent retailers. The work involved structuring product assortments, optimizing wholesale pricing, and presenting the brand effectively to an international audience. Emphasis was placed on clear product communication, strong visual consistency, and aligning with platform expectations to increase retailer engagement and order potential. By adapting the brand for a global wholesale environment, the project supported international visibility, strengthened retail partnerships, and enabled scalable distribution growth.