This project reflects the management and optimization of Patiswiss’s presence on Hepsiburada, focusing on increasing product visibility, campaign effectiveness, and overall marketplace performance. The work involved optimizing product listings, managing promotional campaigns, and ensuring strong brand representation within the platform. Special attention was given to pricing strategies, seller performance metrics, and customer engagement to maintain competitiveness. By aligning marketplace dynamics with commercial goals, the project contributed to improved discoverability, stronger conversion rates, and sustainable sales growth.