This project reflects the management and optimization of Patiswiss’s presence on Trendyol, focusing on campaign performance, product visibility, and sales growth within a highly competitive marketplace environment. The work involved managing flash deals, pricing strategies, and product listings to align with platform dynamics and user behavior. Emphasis was placed on increasing visibility through campaigns, optimizing product pages, and maintaining a strong brand presence. By combining campaign-driven strategy with marketplace optimization, the project contributed to improved engagement, higher conversion rates, and increased sales performance.