Yiğit Işık
E-Commerce & Marketplace Consultant | Amazon · Shopify · D2C
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I managed the social media and Meta Ads strategy for Patislove and Patiswiss, focusing on building a visually distinctive brand presence while driving measurable performance across digital channels. The work combined creative direction with performance marketing, including content planning, campaign optimization, and audience targeting across platforms such as Instagram and Facebook. I contributed to developing high-impact visual storytelling aligned with each brand’s identity, while continuously analyzing campaign data to improve engagement, reach, and conversion rates. By integrating brand aesthetics with data-driven decision-making, the project supported both awareness growth and direct sales performance in competitive FMCG and confectionery markets.
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This project reflects my involvement in the Beymen Reborn platform, a second-hand luxury initiative focused on extending the lifecycle of premium fashion products through a curated resale experience. The work centered on supporting the digital experience and commercial strategy behind the platform, ensuring alignment with Beymen’s luxury positioning while adapting to the dynamics of circular commerce. Emphasis was placed on product presentation, user journey, and maintaining trust in authenticity and quality. By contributing to a sustainable and experience-driven model, the project supports both brand value and evolving consumer expectations in the luxury resale market.
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This project reflects the design and development of a WordPress-based website for Berkan Kaplan Design, focusing on creating a modern, visually refined, and high-performance digital presence. The work involved both UI design and front-end implementation, ensuring a seamless balance between aesthetics and functionality. A clean layout, strong typography, and a premium visual language were used to highlight the brand’s award-winning products. Customizations were implemented to enhance performance, responsiveness, and user experience across devices. The result is a polished and scalable website that effectively communicates the brand’s identity while supporting user engagement.
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This project reflects my involvement in the planning and merchandising of Godiva’s hamper collections, focusing on product bundling, positioning, and customer appeal. The work included structuring curated product sets, aligning assortment strategies with seasonal and gifting occasions, and ensuring consistency with Godiva’s premium brand identity. Each hamper was designed to offer a balanced and appealing selection, enhancing perceived value and supporting different customer needs. By combining product strategy with a strong understanding of customer behavior, the collections contributed to an elevated gifting experience and supported overall sales performance.
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This project reflects my role in managing and coordinating a magazine advertising campaign for Patiswiss, ensuring alignment between brand identity, creative direction, and marketing objectives. I worked closely with internal and external teams to oversee the execution of visual assets, messaging, and placement. The focus was on maintaining brand consistency, delivering a strong visual narrative, and ensuring the final output aligned with campaign goals. By managing the process end-to-end, the project contributed to a cohesive brand presentation in print media and supported overall marketing and brand awareness efforts.
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This project reflects the management and optimization of Patislove’s presence on Torg, a B2B sourcing platform designed to connect suppliers with global buyers and distributors. The focus was on presenting the brand as a reliable and scalable supplier by structuring product information, highlighting key offerings, and ensuring clear and professional communication. Emphasis was placed on showcasing product variety, maintaining consistency, and aligning with platform expectations to attract potential business partners. By positioning the brand effectively within a sourcing environment, the project supported increased visibility, strengthened supplier credibility, and expanded international business opportunities.
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This project reflects the management and optimization of Patislove’s presence on Faire, a global B2B wholesale marketplace focused on connecting brands with independent retailers. The work involved structuring product assortments, optimizing wholesale pricing, and presenting the brand effectively to an international audience. Emphasis was placed on clear product communication, strong visual consistency, and aligning with platform expectations to increase retailer engagement and order potential. By adapting the brand for a global wholesale environment, the project supported international visibility, strengthened retail partnerships, and enabled scalable distribution growth.
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This project reflects the management and optimization of Patislove’s presence on Ankorstore, a B2B wholesale marketplace aimed at expanding brand distribution across European retailers. The work focused on structuring product assortments, defining competitive wholesale pricing, and presenting the brand effectively to business buyers. Emphasis was placed on clear communication, strong visual identity, and aligning with platform requirements to increase retailer interest and order potential. By adapting the brand experience to a wholesale environment, the project supported broader market reach, improved visibility among retailers, and scalable growth opportunities.
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This project reflects the management and optimization of Patislove’s presence on Orderchamp, a B2B wholesale marketplace focused on expanding brand reach across European retailers. The work involved structuring product assortments, pricing strategies, and brand presentation to appeal to business buyers while aligning with wholesale dynamics. Emphasis was placed on clear product communication, competitive positioning, and ensuring scalability across multiple markets. By adapting the brand experience to a B2B environment, the project supported increased visibility among retailers, improved order potential, and stronger distribution opportunities.
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This project reflects the management and optimization of Patiswiss’s presence on Hepsiburada, focusing on increasing product visibility, campaign effectiveness, and overall marketplace performance. The work involved optimizing product listings, managing promotional campaigns, and ensuring strong brand representation within the platform. Special attention was given to pricing strategies, seller performance metrics, and customer engagement to maintain competitiveness. By aligning marketplace dynamics with commercial goals, the project contributed to improved discoverability, stronger conversion rates, and sustainable sales growth.
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This project reflects the management and optimization of Patiswiss’s presence on Trendyol, focusing on campaign performance, product visibility, and sales growth within a highly competitive marketplace environment. The work involved managing flash deals, pricing strategies, and product listings to align with platform dynamics and user behavior. Emphasis was placed on increasing visibility through campaigns, optimizing product pages, and maintaining a strong brand presence. By combining campaign-driven strategy with marketplace optimization, the project contributed to improved engagement, higher conversion rates, and increased sales performance.
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This project reflects the management and optimization of Patiswiss’s presence on Amazon Turkey, focusing on improving product visibility, conversion, and overall marketplace performance. The work involved optimizing product listings, visual assets, and keyword strategies to align with Amazon’s search and ranking algorithms. Special attention was given to enhancing product detail pages, ensuring clarity, consistency, and strong visual appeal within a competitive environment. By combining data-driven optimization with brand consistency, the project contributed to increased discoverability, improved customer engagement, and stronger sales performance on the platform.
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This project reflects the management and optimization of Patislove’s presence on Walmart US marketplace, focusing on product visibility, conversion, and competitive positioning within a large-scale retail ecosystem. The work involved optimizing product listings, pricing strategy, and visual presentation to align with platform algorithms and customer expectations. Emphasis was placed on improving discoverability, enhancing product detail pages, and maintaining a consistent brand identity within a highly standardized environment. By balancing marketplace requirements with brand positioning, the project contributed to increased visibility, stronger engagement, and improved sales performance.
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This project was developed for Patislove’s US website, focusing on lead generation and building a direct communication channel with customers. A strategically timed modal was designed to capture user attention without disrupting the browsing experience, offering value through updates, exclusive content, and occasional rewards. The structure was kept simple and intuitive to reduce friction and increase sign-up rates. By combining clear messaging with a user-friendly form experience, the solution supports ongoing customer engagement while contributing to long-term retention and marketing performance.
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This project was developed for Patislove’s European e-commerce website, designed to deliver products across multiple countries while maintaining a strong and distinctive brand identity. The experience combines bold, fashion-inspired art direction with a clean and scalable structure that supports multi-market accessibility. Visual storytelling plays a key role in elevating the product, while the layout ensures clarity and ease of navigation for diverse user groups. By balancing creative expression with operational functionality, the platform delivers a cohesive brand experience across different regions while supporting seamless product discovery and purchase.
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This project was created for Patiswiss Turkey’s Shopify-based e-commerce website, focusing on building a distinctive and premium digital brand experience. The design combines bold art direction with refined visual storytelling, positioning the product as both indulgent and sophisticated. Through striking imagery, elegant typography, and a carefully curated color palette, the homepage creates a strong emotional impact while guiding users toward product discovery. The result is a visually immersive experience that elevates brand perception while supporting a seamless and engaging shopping journey.
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This project reflects my role in managing LC Waikiki’s presence on the Wildberries marketplace in Russia, focusing on optimizing product visibility and sales performance within a competitive platform environment. I worked on assortment management, campaign alignment, and content optimization to ensure strong brand representation while adapting to marketplace algorithms and user behavior. The focus was on increasing discoverability, improving conversion rates, and maintaining consistency with the brand’s identity. By balancing platform dynamics with commercial strategy, the brand’s performance and visibility were effectively enhanced within the marketplace ecosystem.
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This project reflects my role as an E-commerce Sales & Operations Specialist for LC Waikiki Belarus, where I managed and optimized the in-house e-commerce platform for a localized market. I was responsible for adapting global campaigns to local needs, ensuring consistency in brand presentation while aligning with regional customer behavior. From homepage merchandising to campaign execution, the focus was on improving user experience, increasing engagement, and supporting sales performance. Working across markets required balancing operational efficiency with localization, contributing to a scalable and performance-driven e-commerce structure.
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This project reflects my role as an E-commerce Sales & Operations Specialist for LC Waikiki Kazakhstan, where I contributed to the management and optimization of the in-house e-commerce platform. I worked on aligning on-site content, campaigns, and product visibility with commercial goals, ensuring a seamless and localized shopping experience. From homepage merchandising to campaign execution, the focus was on improving user flow, increasing engagement, and supporting sales performance. By combining operational efficiency with a strong understanding of customer behavior, the platform was continuously optimized to meet both business and user needs.
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This project highlights my contribution to a performance-driven on-site marketing strategy for Godiva, featured by Salesfire as a case study. Working on user engagement and lead capture strategies, the focus was on enhancing the on-site experience while increasing customer acquisition. Through optimized messaging, timing, and user flow, the implementation successfully improved sign-up rates and overall engagement. The results included a +241% increase in sign-ups and a significant uplift in user opt-ins, demonstrating the impact of a well-executed, data-driven approach to on-site marketing.
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This project was created for Godiva UAE’s homepage, centered around a Ramadan campaign that blends cultural relevance with a premium gifting experience. The design introduces a rich visual narrative inspired by the atmosphere of Ramadan, combining deep tones, elegant packaging, and refined composition to create an emotional connection with the audience. The layout balances storytelling with product visibility, guiding users from inspiration to exploration seamlessly. By aligning seasonal themes with Godiva’s luxury identity, the experience enhances both brand perception and engagement during a key commercial period.
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This project was created for Godiva UK’s homepage, focusing on elevating brand storytelling while showcasing the product range in a refined and visually engaging way. The design highlights Godiva’s heritage and premium positioning through rich visuals and a clean layout, guiding users seamlessly from brand experience to product discovery. A balanced structure was used to maintain elegance while ensuring clarity and usability across the browsing journey. The result is a polished digital experience that strengthens brand perception while supporting effortless exploration of the product collection.
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This project was created for Godiva Turkey’s homepage to enhance engagement and conversions through on-site marketing. Built with Shopify Insider, it features a refined modal highlighting a newsletter incentive. The design aligns with the brand’s premium identity while ensuring a smooth and effective user experience.
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