Zubair Naik
Full-Stack Senior Amazon Brand & Account Manager | SEO | PPC
Amazon Growth Case Study | From Low Organic Sales to $2.28M+ in Product Sales
One of the biggest mistakes I see on Amazon is trying to scale advertising before fixing the foundation.
In this account, the objective wasn't simply to “run PPC.” The real goal was to build a sustainable sales engine by combining SEO, PPC, conversion optimization, listing improvements, and continuous performance analysis.
📊 Performance shown in the dashboard:
• 37,526 total order items
• 40,851 units ordered
• $2,281,139.08 in ordered product sales
• $60.79 average sales per order item
The Problem
The account had an opportunity to generate significantly more sales, but organic visibility and sales were not reaching their potential.
Instead of increasing ad spend blindly, I approached the account from A–Z.
What I Managed
1. Amazon SEO & Keyword Strategy
• Researched high-intent and relevant search terms
• Improved keyword indexing and ranking opportunities
• Optimized titles, bullets, backend search terms and product content
• Monitored keyword movement and competitor positioning
2. PPC & Advertising Strategy
• Structured campaigns around product, keyword and customer intent
• Separated discovery from high-performing conversion campaigns
• Continuously reviewed search-term performance
• Reduced wasted spend by identifying irrelevant/low-value traffic
• Managed bids according to conversion, CPC, profitability and sales potential
3. CPC Management
CPC wasn't treated as an isolated metric.
I evaluated CPC together with CTR, conversion rate, sales, ACoS/TACoS and keyword intent before making bid decisions.
The goal was simple:
Buy the right traffic—not just more traffic.
4. Conversion Rate Optimization
More clicks don't matter if the listing doesn't convert.
I focused on:
• Main image & visual presentation
• Title and bullet-point clarity
• Product benefits and differentiation
• Pricing competitiveness
• Reviews and customer objections
• Search intent → listing relevance
5. Organic + Paid Growth
The strategy was to use advertising as an accelerator while improving organic visibility.
Paid traffic helped generate additional sales and keyword data, while SEO and listing optimization worked toward stronger organic performance.
That created a cycle:
Better Listing → Better CTR → Better Conversion → More Sales → More Data → Better PPC → Stronger Organic Opportunity
The Bigger Lesson
Amazon growth isn't one metric.
It's the relationship between:
Traffic + CTR + CPC + Conversion Rate + ACoS + TACoS + Organic Ranking + Profitability.
When these are managed together, advertising becomes more than an expense—it becomes a growth system.
If you're an Amazon seller, brand owner, or agency struggling with PPC waste, high CPC, low conversion, weak organic sales, or inconsistent revenue, feel free to DM me “AUDIT.”
I'll be happy to discuss where the biggest growth opportunities may be in your account.
0
8
🚀 eCommerce & Performance Marketing Specialist | 5+ Years Experience
I help eCommerce brands increase sales, improve store performance, and scale profitably through Shopify, Amazon, eBay, Walmart, SEO, PPC, Google Ads & Meta Ads.
✅ Store & Marketplace Optimization
✅ SEO & Organic Growth
✅ Paid Advertising & PPC
✅ Conversion Rate Optimization
✅ Data-Driven Growth Strategies
My focus is simple: turn traffic into customers and build sustainable growth.
📩 Open to working with ambitious brands and long-term partnerships.
1
21
I’m an eCommerce Growth & Marketplace Performance Specialist with 5+ years of experience, helping brands scale visibility, traffic, conversions, and revenue across leading marketplaces and eCommerce platforms.
My expertise spans Amazon PPC, eBay & Etsy Store Management, Walmart Marketplace, Shopify Optimization, SEO, CRO, Product Research, Competitor Analysis, and Performance Marketing. I combine market intelligence, analytics, and data-driven strategies to identify growth opportunities, improve rankings and conversion rates, reduce inefficient ad spend, and build scalable revenue systems.
✅High-Demand & Emerging Skills
✅AI-Powered eCommerce & Marketplace Optimization
✅SEO & Conversion Rate Optimization (CRO)
✅Amazon PPC & Performance Advertising
✅eBay, Etsy & Walmart Listing Optimization
✅Product, Market & Competitor Research
✅eCommerce Analytics & Performance Reporting
✅Organic Traffic & Marketplace Visibility
✅Retargeting & Customer Acquisition
✅Store Audits & Growth Strategy
✅Marketplace Management & Scaling
My Growth Framework
Audit → Strategy → Implementation → Traffic & Conversion Growth → Analyze → Optimize → Scale
I don’t simply manage online stores—I build data-backed growth strategies designed to increase visibility, improve conversions, strengthen profitability, and create sustainable long-term revenue.
Looking for: eCommerce brands, marketplace sellers, Shopify store owners, or agencies seeking an experienced specialist for store optimization, growth, performance marketing, or long-term marketplace management.
1
31
Amazon FBA & PPC Specialist
0
2