I managed the social media

I managed the social media and Meta Ads strategy for Patislove and Patiswiss, focusing on building a visually distinctive brand presence while driving measurable performance across digital channels. The work combined creative direction with performance marketing, including content planning, campaign optimization, and audience targeting across platforms such as Instagram and Facebook. I contributed to developing high-impact visual storytelling aligned with each brand’s identity, while continuously analyzing campaign data to improve engagement, reach, and conversion rates. By integrating brand aesthetics with data-driven decision-making, the project supported both awareness growth and direct sales performance in competitive FMCG and confectionery markets.