This project was developed for Patislove’s US website, focusing on lead generation and building a direct communication channel with customers. A strategically timed modal was designed to capture user attention without disrupting the browsing experience, offering value through updates, exclusive content, and occasional rewards. The structure was kept simple and intuitive to reduce friction and increase sign-up rates. By combining clear messaging with a user-friendly form experience, the solution supports ongoing customer engagement while contributing to long-term retention and marketing performance.