This project reflects my role

This project reflects my role in managing LC Waikiki’s presence on the Wildberries marketplace in Russia, focusing on optimizing product visibility and sales performance within a competitive platform environment. I worked on assortment management, campaign alignment, and content optimization to ensure strong brand representation while adapting to marketplace algorithms and user behavior. The focus was on increasing discoverability, improving conversion rates, and maintaining consistency with the brand’s identity. By balancing platform dynamics with commercial strategy, the brand’s performance and visibility were effectively enhanced within the marketplace ecosystem.