This project reflects the management and optimization of Patislove’s presence on Orderchamp, a B2B wholesale marketplace focused on expanding brand reach across European retailers. The work involved structuring product assortments, pricing strategies, and brand presentation to appeal to business buyers while aligning with wholesale dynamics. Emphasis was placed on clear product communication, competitive positioning, and ensuring scalability across multiple markets. By adapting the brand experience to a B2B environment, the project supported increased visibility among retailers, improved order potential, and stronger distribution opportunities.