This project reflects the management and optimization of Patislove’s presence on Ankorstore, a B2B wholesale marketplace aimed at expanding brand distribution across European retailers. The work focused on structuring product assortments, defining competitive wholesale pricing, and presenting the brand effectively to business buyers. Emphasis was placed on clear communication, strong visual identity, and aligning with platform requirements to increase retailer interest and order potential. By adapting the brand experience to a wholesale environment, the project supported broader market reach, improved visibility among retailers, and scalable growth opportunities.