As the Senior Product Designer for Lettuce Grow, I turned a new leaf on their home and product pages, while keeping their sustainable vibe alive.

If you haven't heard of Lettuce Grow, they're all about sustainable home gardening.

They were itching to sell more hydroponic kits online, but their home page wasn't blooming — they were barely turning visitors into buyers.

Why? It had no punchy hook, or clear “buy this” buttons, so click-throughs tanked.

As the contract senior product designer, I had to...

Create new designs that would drive traffic to product pages, boost sales, and make the user journey smooth, all while vibing with their new brand.

So, what did I do?

I went big on storytelling: a majestic hero section with slick pics screaming “this is the future of gardening,” bold product showcases with “Shop Now” CTAs, a benefits bit flaunting ease and eco-wins with real testimonials, simpler navigation, and some videos to hook ‘em.

After digging into user data, testing wireframes, and syncing with marketing and the frontend developers, we launched.

Receipts?

22% more clicks to products, 12% traffic spike, 7% sales bump.

Trade-off: users Tokyo Drifted to products faster, cutting home page time — lesson learned, balance the info overload.