Four Sigmatic, the mushroom mavens of coffee and elixirs, had a funnel that was more fungi than fun — low conversions and high bounce rates.

Visitors didn’t get why mushrooms mattered, and a muddled layout left them lost.

As the Freelance UX/UI Designer, I was tasked with brewing a home page and product page that educated, guided, and sold — all while keeping their quirky vibe alive.

I made the hero section "pop" with bold visuals and punchy words, carved out slick product showcases, and added an “Ingredient Education” corner.

Navigation got a clean sweep, and I A/B tested a sneaky subscription default for top picks.

The brew?

Click-throughs soared, product pages buzzed, and subscriptions spiked.

Users lingered longer, grasped the goods, and bought with gusto.

Lesson learned:

A dash of education and slick UX turns skeptics into sippers.