The Bouqs Company had a blooming problem: their mobile site was a maze, chasing customers away faster than wilted roses.

Shoppers ditched carts left and right, and a clunky checkout was the final thorn in their side.

As the lead designer, I rallied my remote team to prune the mess.

Our mission? Make browsing a breeze, flowers pop, and checkout a snap.

We slashed the navigation jungle into a sleek, simple path.

Added 360° flower spins — because who doesn’t want to ogle every petal? Then, we chopped checkout steps like dead stems.

The results?

Mobile conversions blossomed 14%, cart abandonment shriveled 11%, and order values sprouted 5%.

Traffic bloomed 8%, and users lingered 9% longer.

Turns out, clear paths, dazzling visuals, and a quick finish line make sales flower — no green thumb required.