🧪 Concept designs for various projects

Mobile Designer

Web Designer

Product Designer

Figma

Framer

Webflow

☕ Ambee Coffee

Ambee Coffee sells organic coffee, and teas through their coffee shops in New Jersey, USA, as well as their website.

👀 Currently live, on ambee.coffee:

🔥 Concept I created:

In the concept I created, I...

Added an announcement bar at the top for marketing call-outs

Organized the navigation into three sections:

Added a strong imagery of one of the locations, paired with short, concise copywriting to help the user understand what Ambee Coffee's all about in an instant

Added two call-to-actions to order for pick-up or delivery

Added a notification/toast to alert users when someone makes a purchase, driving more traffic to the product page or shopping funnel

📈 Microefutures

An online trading group, led by JJ (@vwaptrader1), who has over 20+ years of experience as an stock promoter, teaching retail traders the mechanics of a market to trade more intelligently.

👀 Currently live, on microefutures.com:

🔥 Concept I created:

In the concept I created, I...

Added an image of an old school computer to represent the old-school ways JJ teaches; how the market repeats itself via buying and selling orderflow

Added two call-to-actions:

One to start a 7-day free trial to entice the user to subscribe, and a tour to see the features and benefits of the trading group

Added profile avatars with review star ratings to validate the legitimacy of the trading group

Added fun illustrations, and bold headings to attract the user's attention

🏘️ The Nevarez Group

An award-winning, hospitality team from Marcus & Millichap, closing over $300M transactions within the greater Los Angeles area.

👀 Currently live, on nevarezgroupinc.com:

🔥 Concept I created:

In the concept I created, I...

Shorten the header section to ensure the "Current Listings" section is visible above the standard, desktop viewport

Replaced the over-character count and newsletter from the production site, to a more short-and-to-the-point copy:

Clean, two-column layout of the listings with minimal, but vital information:

📈 Topstep

Topstep gives retail traders the opportunity to trade with the firm's capital, leaving the retail trader very little risk and capital commitment to become a funded futures trader.

👀 Currently live, on topstep.com:

I conducted an A/B test of the live site and found the data to be interesting.

Within the heatmap data, I noticed a lot of users were clicking on elements that were clickable or needing to find more information. What was more interesting, is that the pricing table section had a lot of activity, that led to a high rate of rage clicks (where users would constantly click on an element, or section, leading them to no-action, creating frustration).

🔥 The concept I created:

In the concept I created, I...

Combined the two navigation stacks into one row; grouping the educational links on one side, and the more conversion-funnel links on the other side

Added two call-to-actions:

A button to get started, which drives users to the pricing tables, and a how it works to educate the user what Topstep is, and what to expect

Added a review section with profile avatars to validate the legitimacy of the company, based on reviews

Added quick stats to inform the user of the company's success and the success of their funded retail traders