Fuel Cycle x Carhartt Blog
Jasmin Nakamichi
About the Project:
Blog developed for Fuel Cycle, the leading market research cloud, during my internship + 3 month tenure with the team. Content is based off their relationship with long-term client, Carhartt.
Blog Overview:
While MROCs are beneficial to companies of all sizes, it’s imperative that providers continue to perform as the business grows and evolves. With Market Research Online Communities (MROCs), teams can run customizable tests for quick-turn insights that drive timely and confident business decisions. As the company grows, research teams can add to their existing MR toolkit to maximize and scale insight potential, all at a price within budget.
One great example of the benefits this type of program can bring to a growing brand is Carhartt’s MROC evolution story. From using manual mail-in surveys to an intuitive digital platform, Carhartt has matured its research approach to keep pace with the company’s growth. Check out a snippet of Carhartt’s story below.
My Contributions:
Preliminary Client + Content Research
Copywriting + Editing
Promotional Copy for Social Media
While employed as a copywriting intern at Fuel Cycle, I wrote a variety of blogs for their weekly blog content. One of my favorites was a mini case study covering Carhartt, one of their major "underdog" clients in recent years. From their humble beginnings as a construction apparel company to becoming a major fashion brand for young adults, Carhartt truly encompasses the working American dream.
Check out the published blog here 👇
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Posted Oct 31, 2021
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Clients
Fuel Cycle
Carhartt
