Screenable Social Media Management
Jasmin Nakamichi
Growth Marketer
Marketing Strategist
Social Media Marketer
Adobe Illustrator
Instagram
Screenable
About the Project:
Social media marketing strategy, copywriting, and graphic design for Screenable, the free video interview platform, during my 6 month tenure with the team. Content ranged from graphic design assets, videos, podcasts, and content writing.
Project Overview:
A video interview platform designed to streamline applicant screenings, Screenable is an independent startup looking to grow their client base and attract investors. Through social media marketing, a cohesive content strategy, and consistent written, video, and design output, I helped grow the brand from a free online resource to managing paying clients. As the sole US employee, I manage all aspects of the US targeted posts and accounts.
Screenable by the numbers:
57% engagement growth (June 2020 - December 2020)
60% reduction in recruitment costs
3 steps to platform use
My Contributions:
Social Media Strategy
Asset Management
Graphic Design
Content Writing + Editing
Self-taped Video
Podcast Episode Recording
Screenable was a great first-time go at international project management. With team members in locations like Canada and the UK, this experience taught me how to manage my independent + collaborative projects across locations and time zones. They also maintained strict visual guidelines, which included templatized assets to utilize in my designs.
Check out a few of my social media assets below 👇
