Fuel Cycle Rebrand Press Release
Jasmin Nakamichi
Copywriter
Email Marketer
Marketing Strategist
Microsoft Office 365
Fuel Cycle
About the Project:
Press release developed for Fuel Cycle, the leading market research cloud, during my 3 month tenure with the team. Content is based off their 2021 rebrand, covering their new logo and brand messaging leading up to a full website redesign in November of 2021.
Press Release Overview:
Fuel Cycle announces new logo and brand messaging to reflect the mission of Igniting Action through Insights.
Fuel Cycle Inc., the leading market research cloud for Fortune 500 companies, announces the launch of its new brand identity and mission to Ignite Action through Insights. This evolution is a first stride in what will be a series of exciting updates from Fuel Cycle, all designed to meet the growing insights needs of today’s businesses.
My Contributions:
Preliminary Content Research
Content Writing + Editing
Promotional Copy for Email + Social
Being part of Fuel Cycle's major rebrand was a major growing experience for myself and the Fuel Cycle Marketing Team. As the former startup skyrocketed into enterprise-level growth, Fuel Cycle was prime for a fresh new look and messaging. As a relatively new member to the team, I was honored to write the official press release announcing the company's new look!
Check out the published press release here 👇
