Fuel Cycle x King's Hawaiian Case Study
Jasmin Nakamichi
Copy Editor
Copywriter
Email Marketer
Microsoft Office 365
Fuel Cycle
King's Hawaiian
About the Project:
Case study infographic developed for Fuel Cycle, the leading market research cloud, during my internship + 3 month tenure with the team. Content is based off their relationship with long term client, King's Hawaiian.
Case Study Overview:
After experiencing a decade of consistent growth in distribution and awareness, King’s Hawaiian looked to identify a starting point for new and exciting ventures. But with traditional research tools, they couldn’t gather insights quickly enough to keep pace with evolving customer needs. As a result, they took a few risks with new products that didn’t
perform as well as they had expected.
My Contributions:
Preliminary Client + Content Research
Copywriting + Editing
Promotional Copy for Email + Social
After hosting a webinar session with King's Hawaiian, the Fuel Cycle Marketing Team truly realized the value of our relationship with them. Not only were they great clients, but Troy Figgins, Head of Consumer Insights at King's Hawaiian, was a Fuel Cycle evangelist that spoke well on the benefits we could bring to new prospects. Thus, the King's Hawaiian case study was born!
Check out the full case study below 👇
