Fuel Cycle x Medallia eBook
Jasmin Nakamichi
Copy Editor
Copywriter
Marketing Strategist
Microsoft Office 365
Fuel Cycle
Medallia
About the Project:
Longform eBook developed for Fuel Cycle, the leading market research cloud, during my 3 month tenure with the team. Content is based off their FC Connect 2021 webinar session with Medallia covering the impact potential of video showreels in stakeholder reporting.
eBook Overview:
Video content is skyrocketing in popularity. From the introduction of platforms like TikTok, to Instagram’s recent shift towards video optimization, businesses and consumers alike are choosing video over static content – and it’s easy to see why.
Discover how video can transform your research deliverables into personable, memorable, and persuasive assets to inspire action within your organization. Download our mini booklet to uncover:
The rise of video content and its impact potential in the market research setting
How brands like Del Taco and Clorox incorporate video content into their research deliverables
Medallia’s three reasons why you need to incorporate video intelligence into your strategy
My Contributions
Preliminary Content + Partner Research
Copywriting + Editing
Promotional Copy for Email + Social
During this project, the Fuel Cycle Marketing Team wanted to experiment with content optimized for mobile viewing. As more and more prospects were viewing our resources via mobile phone, we wanted to launch FC into the future using a variety of approaches, including eBook sizing and bite-sized content elements.
Check out the full eBook below 👇
