Fuel Cycle x Google eBook
Jasmin Nakamichi
About the Project:
eBook developed for Fuel Cycle, the leading market research cloud, during my internship + 3 month tenure with the team. Content is based off their FC Connect 2021 session with Google covering the differences between virality and loyalty in brand management.
eBook Overview:
These days, going viral is the ultimate compliment. With a quick Google search, it’s easy to find articles on virality potential – enforcing the idea that once your company is famous, all your problems will be solved.
But this is far from the truth. While going viral can be one way to break through the noise, Daniela Cruz, Brand Lead at Google, offers a more lasting take: a return to brand loyalty.
Download the mini booklet to discover:
Google’s best practices to create a brand that is loved by customers from the start
A 2-step solution to turn feature-heavy marketing into a memorable brand experience
Insight into the pathway to success from companies that have achieved lasting brand loyalty
My contributions:
Preliminary Partner + Content Research
Copywriting + Editing
Promotional Copy for Email + Social
Post-FC Connect (Fuel Cycle's online market research summit), I was most excited about converting the Google session with Daniela Cruz into bite-sized content. Our original plan was to make a "mini-booklet", or a more digestible version of an eBook, but Daniela's session was so packed with insights that we wanted to include them all. To compensate for the transition from mini booklet to eBook, we optimized the content for mobile viewership.
Check out the eBook below 👇
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Posted Oct 31, 2021
