Fuel Cycle x McKinsey & Co. eBook

Copy Editor

Copywriter

Social Media Marketer

Microsoft Office 365

Fuel Cycle

McKinsey & Company

About the Project:

Longform eBook developed for Fuel Cycle, the leading market research cloud, during my internship + 3 month tenure with the team. Content is based off their FC Connect 2021 webinar session with McKinsey & Co covering the Great Consumer Shift that resulted from the 2020 COVID-19 pandemic.

eBook Overview:

Did you know that over 75% of American consumers have tried a new shopping behavior in the last year? It’s no secret that the pandemic created a consumption shock as longstanding consumer spending habits were uprooted by the new reality.

Although recovery is finally underway, it is crucial that businesses look back at the pandemic to stay ahead of its lasting effects on consumer behavior.

Download the eBook to discover:

Results from McKinsey & Co.’s ongoing consumer behavior tracking over the last year

3 fundamental shifts in consumer behavior that are forecasted to endure post-recovery

Insight into who is spending and how this knowledge can inform your 2022 strategy

My Contributions:

Preliminary Content + Partner Research

Copywriting + Editing

Promotional Copy for Email + Social

This eBook holds a special place in my ❤️ as it was the first eBook I developed after transitioning from an intern to a full-time marketer at Fuel Cycle. Because the McKinsey & Co. webinar session was packed with great data, insights, and forecasts, I wanted to ensure that the eBook covered all the important points while avoiding redundancy.

Check out the full eBook below 👇