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Badass website for a Badass Coach
Peter Tomanka
Beatrice is a branding coach and with a badass brand.
The main goal in the project was to capture her personality just so it screams with it.
For Betrice, the whole brand and badassery drag through the website.
We implemented little Easter eggs, interactive elements that just make sure you play around on the website and that they drag you in on the gamification of it all.
On top of that, we made sure beatrice has a working newsletter sign ups for their audience and has a highly converting landing page for it.
We managed to do just that with a playful design and gamification elements that not many coaches are able to pull off.
Here is the result:
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Posted Oct 5, 2023
Creating a badass web design to completely grasp the brand of Beatrice Gutknecht. Building an interactive and fun experience.
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Timeline
Nov 1, 2025 - Dec 31, 2025
Clients
Badassery by B
