I was tasked with refining and completing the website for The Herball, a project that required significant improvements in structure, responsiveness, SEO, and e-commerce integration. By building on the work of a previous developer, I transformed the site into a polished, user-friendly, and fully customized platform aligned with the brand’s identity and goals.

The primary challenges included:

• Structural Issues: The previous developer’s disorganized layout and improper coding techniques created scalability and maintenance problems.

• Responsiveness Problems: The site struggled to perform consistently across different devices, with broken layouts and inconsistent design elements.

• SEO and E-commerce Integration: The website lacked SEO optimization and was disconnected from the company’s Shopify store, limiting its functionality for selling products.

• Structural Rebuild: I reorganized the website’s foundation, implementing clean and scalable code while enhancing the design to maintain consistency and usability.

• Improved Responsiveness: Leveraging advanced responsive design techniques, I ensured the website performed flawlessly across all devices.

• SEO Optimization: Conducted keyword research to align content with best SEO practices, improving visibility and search engine rankings.

• Shopify Integration: Converted the Webflow design into a Shopify theme, enabling full Shopify store customization. I seamlessly connected the website to the company’s Shopify store, creating a cohesive e-commerce experience that aligned with their brand.

The revamped website is now structurally sound, fully responsive, and optimized for SEO, offering improved visibility and user engagement. With a seamless connection to their Shopify store, The Herball can effectively sell their products online while benefiting from a scalable and customizable platform.