Content Marketing for Legal Tech Business

Paper-based processes are huge in Africa, and a lot of businesses are underperforming in comparison to the digital forward western counterparts.

ToNote is pioneering a culture of paperless agreements and digital trust via online notarization, esignatures, and identity verification for small businesses, large teams, and everyone in between.

ToNote has a suite of products on its platform;

An online notarization product that connects businesses and the General Public with Supreme Court-certified notaries

A verification product

An esignature product

However, like most saas companies, you can’t just churn out cookie-cutter content in this regard— we’re in the legal hemisphere. 

If you want your legal-focused content to be read, it has to be factual, cutthroat, and engaging at the same time- A tall order that requires a lot of strategic thinking.

But, I was/am equal to the task and I executed with input from the Founder of course and the Head of Marketing and the engagement rates improved significantly across marketing channels.