Content Writing for Web3 Unicorn

Cointracker is a Web3 company that provides financial information and software for cryptocurrency tax. 

Regulation regarding crypto is a work in progress and as new laws and rules come up across several financial markets globally, Cointracker enables everyone from crypto enthusiasts to seasoned investors to make sense of taxes for their crypto investments.

The brief was straightforward- Create content ( guides, blog posts) that educate and help the target audience make sense of taxes. I conducted informal interviews within my network to understand the knowledge gaps that crypto enthusiasts and seasoned investors had.

Then I gathered those insights, fleshed out the content outline, created a shitty first draft, cleaned it up, and then fleshed out the draft into a compelling format which underwent minimal reviews by the Content Marketing Manager before being published.

-Patrick, Content Marketing Manager