My client is a Web3-focused venture capital firm whose target audience was BlockChain Startups and Founders to invest in.

As an accelerator and venture capital firm in a noise-filled landscape like Web3, my client wanted to differentiate itself with Thought leadership content,  ranging from social media insights, and webinars, aimed at startup founders to portfolio case studies to attract budding investors.

Research: Understanding venture capital in BlockChain was an exciting journey as I was particularly interested in what founders in this space were looking for when it came to VC funding and what relationships they hoped to build on their growth journey.

Ideation: After identifying the content gaps in the space, I got to work, creating content themes and ideas for LinkedIn and Twitter, after the ideas were approved, I got to the next phase

Creating Content: This was no small feat as the brand voice of this company was particularly unique, it took some getting used to but I finally mastered it and the content flowed seamlessly

Approval: After a few edit rounds, the content was approved, my contract was extended and the social media engagement around the Twitter threads and content I wrote was impressive.

Twitter was a lucrative platform for the VC firm as the threads I wrote for them gained traction and caught the attention of founders who then enrolled in the Incubator and Accelerator program of the VC firm.

Overall an exciting project!