Social Media Strategist

The Challenge

Who: Joyful Journey is a child support and development service for teachers and guardians.

What: a 'social media starter package' was requested from the team at Joyful Journey.

Why: as a newly formed service, the company needed a way to reach potential clients, boost brand awareness and establish credibility.

The How

Laying the foundations: after drawing up a comprehensive social media strategy (including platform selection, posting frequency and audience targeting), I secured and set up the necessary accounts.

Building evergreen content: a bank of copy and visuals were created across a variety of categories, including brand awareness, education and sales. The focus was to ensure the content could run repeatedly for months, with no need for changes along the way.

Management: to free up the client's time to focus on other areas of the business, I have continued to schedule and manage Joyful Journey's social content.​​​

The Outcome

Three months worth of content (both copy and visuals) were created for ongoing scheduling.

Social media accounts gained 5,600% follower growth within the first 3 months.

Reach percentages increased by 2,700% on Instagram and 100% on Facebook.

60 hours of time saved for client over a three month period.