Social Media Strategy for Non-Profit Organisation

Role: Digital Communications Executive at the Anita Mendiratta Foundation

Project goal:

Prior to joining the Anita Mendiratta Foundation, the charity had no approach to social media. The foundation gained its official charity status in 2021 and needed someone to come in and take hold of their digital strategy. Their goals included improving brand awareness, growing their social media followers and bringing in more donations.

Strategy:

My role involved creating a digital strategy from scratch with a focus on improving brand awareness, community size and donor support. To achieve this I:

Wrote, designed and executed six months worth of organic evergreen social media content across Instagram, Facebook, Twitter & LinkedIn.

Created social media and digital brand guidelines for the charity to use in the future. - Ran Meta PPC campaigns.

Wrote SEO-focused blogs, with an emphasis on interviewing members of the board of trustees.

Created and set up Mailchimp account for donor information collection.

Outcome:

Six months of evergreen content that was tailored to the foundation's ToV, mission statement and desired goals.

Created key company guidelines on social media content, management, PPC and visuals for ongoing use as the charity continues to develop and grow.

Registering and setting up of accounts across Facebook (including Meta Ads), Instagram, LinkedIn, Twitter, Hootsuite & MailChimp.

Across a period of six months there was a 3,700% increase in the number of followers, a 1,770% increase in engagements and a 2,700% increase in impressions across the foundation's social media platforms.