Social Media Management and Content Creation

Role: Social Media Manager and Content Specialist at Stream Ltd

Stream Ltd is a full-service creative agency, passionate about building brands, crafting campaigns and cultivating digital communities.

During my period working for Stream Ltd, I managed many of the client's social media accounts, from strategy to content creation and execution, to reporting to the clients. One of which was Renault Trucks UK, with some of my responsibilities including:

Social PPC

I was responsible for creating, running and maintaining PPC ads across Facebook and Instagram. These ads would range from event specific posts to brand awareness to page like campaigns.

Renault Trucks UK in numbers from January 2019 to February 2022:

- 76% increase in followers.

- 35,438,780 people reached.

- 1,181,079 engagements.

Management tools

I am well versed in using Hootesuite, Creator Studio and Sprout Social for social media management across all clients. With Renault Trucks UK, I used Sprout Social to schedule content, manage their community, provide competitor anaylsis, and feedback to the client with detailed metric reports.

Print's not dead

Although a large chunk of my work with Renault Trucks UK was in the digital realm, I still worked with some print publications to create content. I worked closely with a transport magazine to produce monthly columns where I interview members of the transport industry and create a write-up. I also acted as an editor for the client where I was sent thought leadership pieces to 'tighten up' and send on to publications.

Renault Trucks UK Network

Outside of the main Renault Truck UK accounts, I managed some of their key network channels across Facebook and LinkedIn. This involves general social media management, PPC and feedback to the client on a smaller scale.

Renault Trucks UK Network in numbers from January 2019 to February 2022:

- 1120% increase in followers.

- 5,519,937 people reached.

- 156,344 engagements.