Oluwatosin Olasina
Brand and Motion Designer
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Easyhome: Brand Identity
Most people think branding starts with a logo.
I believe it starts with the business problem.
Easyhome was created to simplify one of life's most stressful experiences: moving homes. The challenge was to design a brand that immediately communicates clarity,...
Brand DesignMotion DesignAdobe IllustratorAdobe PhotoshopFigmaBrand Strategybranddesignbrandstrategybrandstrategist
In a recent project, I worked on a Motion design for the Synco AI App.
It is an AI-powered strategic assistant platform designed to help businesses think, decide, and execute faster by turning complexity into clarity.
Beyond the motion, I also designed the brand identity and UI...
Over the years, I have seen many startup founders, and even some established brands, make the same costly mistake.
They invest heavily in building a strong brand identity… but stop there.
The visuals are polished. The logo is solid. The colours are refined.
But the experience?...
These marks didn’t make it into the final identity for a South African insurance brokerage fintech brand I worked on.
But they were never random.
Each direction explored the idea of bridging legacy and assurance, connecting the past with the future while expressing trust,...
Here is an example of how I create 3D brand assets in Blender.
One of the reasons I advise this is that you have the privilege of using the same assets in different camera angles, and also building a brand's 3D motion assets.