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Easyhome: Brand Identity
Most people think branding starts with a logo.
I believe it starts with the business problem.
Easyhome was created to simplify one of life's most stressful experiences: moving homes. The challenge was to design a brand that immediately communicates clarity, trust, and simplicity to people buying, renting, or selling a home.
Every element of the identity was designed to reinforce that promise.
Because great branding doesn't just look good.
It makes people feel confident before they even use the product.
Brand DesignMotion DesignAdobe IllustratorAdobe PhotoshopFigmaBrand Strategybranddesignbrandstrategybrandstrategist
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✨ Base44 × Contra #GiveItAGlow Challenge
I’m excited to share my submission for the Base44 × Contra #GiveItAGlow Challenge!
For this project, I redesigned the website of a real local Ju-Jutsu school, focusing on creating real value for both future members and the business itself.
Rather than changing the club’s identity, I modernized the overall experience while preserving its original branding and recognizable character.
Before
• Confusing navigation
• Information-heavy pages
• No online booking
• Contact form was difficult to find
• No AI assistance
• Difficult for first-time visitors to know where to start
After
• Modern visual redesign while preserving the original branding and identity
• Cleaner information architecture with a much clearer user journey
• Fully responsive experience across desktop and mobile
• Interactive schedule dashboard with filtering by location and training type
• Online trial booking, allowing visitors to register without calling or sending emails
• Clearly accessible contact form instead of hidden contact information
• Bilingual AI Assistant (German & English) that answers FAQs and helps visitors choose the right training
• Faster, simpler, and more intuitive experience for both visitors and the business
The goal wasn’t simply to redesign the website.
It was to create a solution that helps the club welcome new members more efficiently, reduces manual communication, and makes booking a training session as simple as possible.
🎥 Below are the Before & After walkthrough videos.
Original website:
https://www.ju-jutsu-plus.de/index.php
Redesign:
https://jujutsu-plus.base44.app/
Super😍
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